Inspired by the Counter Culture collection, we have created a limited-edition cereal collaboration with Kellogg’s, available now from Waitrose stores nationwide.

The Counter Culture collection was inspired by Anya’s longstanding passion for making the everyday extraordinary, using the best techniques possible to create luxurious versions of our favourite household brands. Our Autumn Winter 2014 London Fashion Week show featured bags embossed with vintage Kellogg’s graphics, which has in turn inspired this limited-edition cereal collaboration.


These limited edition cereals are available to buy from the following stores: 

BOND STREET, LONDON
SLOANE STREET, LONDON
LEDBURY ROAD, LONDON
HARVEY NICHOLS, LONDON

and in Waitrose nationwide. 


To celebrate our collaboration with Kellogg’s we’re giving away a Frosties Featherweight Ebury. To be in with a chance of winning, you just need to post an image or film on Instagram that features the cereal box. Remember to tag the image @anyahindmarch and use the #CEREALSHOPPER hash tag in the caption.

We’re looking for the most creative entries, so now's the time to show-off your photography, animation or film skills.  

How It Works

1. Follow @anyahindmarch on Instagram

2. Post your entry on Instagram, remembering to tag your image @anyahindmarch and use the #CEREALSHOPPER hash tag.

All entries must feature the Anya Hindmarch x Kellogg’s cereal box. If it isn't available near you, you can download the artwork here.

Terms & Conditions