Counter Culture - our Autumn Winter 2014 collection - began with the idea of finding beauty in the banal. From the bold graphics of household brands to our London Fashion Week show, it's a celebration of the small things.

By taking household graphics – from breakfast cereals to washing powders - and recreating them using the most beautiful materials and intricate craftsmanship possible, we were able to treat the everyday in an extraordinary way.

With supermarket conveyor belts - our take on those 'sliding doors' moments that can change your life - our London Fashion Week show was about seizing the moment to 'Get Happy'.