On Wednesday 4th September, we celebrated the official opening of our New York flagship store on Madison Avenue with a special toast and housewarming dinner. Invited to the event with a personal invitation inside a bespoke embossed leather envelope, guests took part in the traditional ‘topping out’ ceremony, signing the wall of the store to commemorate its opening. During the event, guests were presented with sprigs of heather, tied together with hand stamped tags and lucky pennies wishing them luck, and pop-up illustrated paper replicas of the store itself. Meanwhile, celebrations continued outside with our own traditional pretzel cart offering bow-shaped pretzels to Madison Avenue shoppers.
Now open on Madison Avenue, our New York flagship marks two firsts for us: as well as unveiling our new global store design, it’s also the first time we’ve housed our mainline and bespoke collections under one roof. Find out more about the store and its history here.