Our AW13 show wasn’t just limited to 50,000 dominos and a new collection but saw the launch of Anyagrams.


Once guests had filed cautiously past the dominoes, they found boxes of letters and bracelets waiting on their seats.  Designed to amuse people whilst they waited for the show to begin boxes contained Anyagrams of each guests name spelled out with beads on a bracelet.  The Anyagrams were also beamed onto a screen above the set.  Everyone can fashion a new identity for themselves by logging on to the designers’ Anyagram generator at www.anyagrams.com


The uber stylish Caroline Issa is no more, please let us introduce, A Social Siren.  Harvey Nichol’s Paula Reed is now A Pure Deal, the peroxide haired Kate Lanphear, The New York Times Style Magazine’s new style director, apparently, Hates Park Lane whilst Net-a-Porter’s Lucy Yeomans is the brilliantly re-named, Saucy Lemony.


There were plenty more, but some were completely unprintable according to insiders.  And as for Anya herself?  Ya! Hard Man Inch.  Watch this space, the Anyagrams could well be here to stay.